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| Going Global: New Industrial Product Names & Format | In an attempt to streamline and simplify the naming of our products internationally, we are standardizing our products across all markets. Business today is more global than ever before. The change in our product names will affect many people in your organization and also your customers. The brand name of Autoflex and Autotex remain strong and these are not changing nor are the products in any way.
How we make up the full product name is changing to be more consistent and we hope simpler for you. All item numbers will remain the same and within the product label we will have the old and new names for a transitional period. To help you understand how we will modify the names, please find the enclosed brochure explaining the changes and copies of the conversion chart.
An example of the change is:
| Old version | New version |
| Autotex V8 | Autotex V200 |
| Autoflex EBG7 | Autoflex EBG180L |
This is the same naming system that you may be familiar with if your company’s have a global presence.
If you have any questions at this time, please contact your local Autotype Sales Manager or if you would like an electronic version of the brochure, please contact us at autotypeusinfo@macdermid.com. |
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